2010外销员外贸外语：调查报告示例相关的句型

2010外销员外贸外语：调查报告示例相关的句型

句型总结

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●　 广告的目标

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1. Our main goal is to establish brand awareness among our target audience. #

2. Our main purpose is to establish brand awareness among our target audience.

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3. The main objective is to establish brand awareness among our target audience. #

本段的关键在于清楚地表明公司的目标，同时下文即可循着这个主题发展。"Main goal", "main purpose", "main objective",都是指‘主要的目标’。 #

●　 调查的数据 #

1. According to my figures, of the working women we polled, 50%said they read at least one of the top-five selling women's magazinesin Taiwan.

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2. The numbers we have show that of the working women we polled,50% said they read at least one of the top-five selling women'smagazines in Taiwan.

3. As the facts prove, of the working women who responded to ourpoll, 50% read one of Taiwan's top-five selling women's magazines.

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说明调查的结果，并作为下文结论的根据。关键词为"figures"、"numbers"和"facts"等。

●　 依调查判断 #

1. If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine ads. #

2. By looking at the chart you can see that the best media mix would be a combination of TV and magazine ads.

3. As you can tell by the chart, the best media mix would be a combination of TV and magazine ads.

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根据调查结果提出方案时，通常会以图表作解释。请与会者看图表时可使用"if"句型，但它不是假设语气，而是一种客气的说法。

●　 下结论

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1. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. #

2. In summary, even though we have defined our target audience, introducing a new product is always a gamble.

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3. I've shown you how to reach our target audience, yet I also think introducing a new product is always a gamble.

在最后一段可略述个人对此活动的观感，并简单扼要的下结论。"To conclude"，"in summary"或"I think"都是做结论的实用词汇。 #

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