2010年金融英语英汉《营销学》常用词汇第十讲

2010年金融英语英汉《营销学》常用词汇第十讲 #
今天开始,第一考试网将结合历年金融英语考试情况,为考生总结金融英语的重点词汇,为英汉形式的,希望对大家有所帮助。 #
P
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Pacific Electric 太平洋电气 #
packaging 包装 #
panel of experts 专家小组
parentage 渊源 #
parties involved 交换中的各方
payment terms 支付条款
pay-off control 支出控制
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penetration pricing 渗透定价 #
Pepsi-Cola 百事可乐 #
perceived customer value 顾客感知价值
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perceived quality 感知到的质量 #
perceived value 感知到的价值 #
percentage of sales promotion budgeting method 销售额百分比促销预算法 #
perceptions of consumers 消费者感知/理解 #
perceptual (product) pisitioning 感知(产品)定位
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perceptual map 感知图
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perceptual organization 感知组织 #
perceptual vigilance 感性的警惕 #
performance dimension 业绩标准
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performance evaluation 业绩评估
performance measures 表现/业绩测度
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performance objective 绩效目标 #
performance standards 绩效标准
performance 功能
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perishability 非持久性 #
personal selling 人员推销
personal sources 个人的信息来源
personnel development 人力资源开发 #
persuasive 说服性的 #
pharmaceuticals industry 医药行业 #
physical (product) positioning 物理(产品)定位
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physical descriptors 物理变量
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physical distribution 实物分销 #
Pillsbury 皮尔斯博瑞 #
pioneers 先入者 #
Pizza Hut 必胜客
place utility 地点效用
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planning and control system area audit 计划与控制系统领域的审计 #
point of sale information 销售点信息 #
point-of-purhcase (POP) promotion 采购点促销 #
point-of-sales (POS) data 销售点数据
pontificator 保守派 #
popularity 通用性
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population trends 人口趋势 #
portfolio models for resource allocation 资源配置的资产组合模式
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position intensity 地位集中程度 #
positioning 定位
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possession utility 拥有效用 #
post-purchase dissonance 购买后的不协调
post-purchase evaluation 购买后评估
post-purchase/after-sale service 售后服务 #
potential advantages 潜在优势
potential customer 潜在顾客 potential market 潜在市场
potential target market 潜在目标市场
power in distribution 分销权力 #
power of buyers 购买者能力
power of suppliers 供应商能力
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predatory pricing 掠夺性定价法 #
pre-empting scarce resources 先占稀缺资源 #
preferential treatment 特惠待遇 #
premiums 额外奖励
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present competitors 现有的竞争者
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presenting sales message 提供销售信息
pre-test market research 测试前市场研究 #
price discrimination 价格歧视 #
price elasticity of demand 需求的价格弹性 #
price fixing 价格设定
price leaders 价格领导者
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price lining 价格排列定价法 #
price promotion 价格促销
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price quotation 报价
price sensitivity 价格敏感度
price structure 价格结构
price 价格 #
price/earnings ration 价格/收益比 #
price-off promotions 降价促销 #
price-setting process 定价过程
pricing adjustments 定价调整 #
pricing policies 价格策略 #
pricing 定价 #
primary demand 基本需求 #
primary sources 第一类/主要数据 #
print media 印刷媒体
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private/for-profit organization 私营/盈利性组织
PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数
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proactive new-product development strategy 进取型新产品开发战略
probability sampling 概率抽样
problem formulation 界定问题
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problem identificatioin 确定问题 #
process management 过程管理 #
Procter & Gamble (P&G) 宝洁公司
product line 产品线 #
product availability 产品的可获得性
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product category 产品类别
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product class 产品类别
product decisions 产品决策 #
product design 产品设计 #
product development 产品开发 #
product dimension or attributes 产品维度/属性 #
product evolution 产品演变 #
product features 产品特征
product intent share 产品倾向份额 #
product leadership 产品领导能力
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product life cycle (PLC) 产品生命周期 #
product life cycle curve 产品生命周期曲线
product line 产品线 #
product manager audit 产品经理审计 #
product offering 供应品 #
product organizaiton of salesforce 按产品组织销售队伍 #
product policies 产品策略
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product positioning 产品定位 #
product quality 产品质量
product scope 产品范围
product space 产品位置 #
product specifications 产品规格 #
product systems 产品体系
product type 产品类型
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product usage 产品用途
product 产品 #
product(ion)-oriented organization 产品/生产导向型组织
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production 生产
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product-line pricing adjustments 产品线定价调整 #
product-management organizational structure 产品管理组织结构
product-market entry control 产品-市场进入控制 #
product-related behavioral descriptors 与产品相关的行为变量
product's market characteristics 产品的市场特征 #
product-use testing 产品使用测试
pro-environment 环保
profit impact of market strategy (PIMS) 市场战略的利润影响 #
profitability analysis 盈利性分析
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profitability 盈利性/盈利能力
profitable survivor strategy 有利可图的生存者战略 #
project-company resource compatibility 项目与公司资源的协调性 #
projected profit-and-loss statement 预计损益表 #
projective tests 投影测试
promotion decisions 促销决策
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promotion mix 促销组合 #
promotion policies 促销策略 #
promotion 促销
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promotional allowance 促销折让 #
promotional effort 促销努力
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promotional pricing 促销定价 #
promptness 及时性 #
propector strategy 探索型战略
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prospecting for customers 寻找顾客
psychographics 心理统计特征
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psychological cost 心理成本 #
psychological pricing 心理定价法
public organization 公共组织 #
public relations 公共关系 #
public utilities 公共设施 #
publicity 公共宣传
pull strategy for control of distribution channels 分销渠道控制的拉式战略
pupil dilation 瞳孔扩张 #
purchase predisposition 购买倾向 #
purchasing agent 采购代理 #
purchasing contract 采购合同 #
purchasing manager/agent 采购经理/代理 #
purchasing power perity (PPP) 购买力平价指数 #
push money/spiffs 佣金 #
push stragtegy for control of distribution channels 分销渠道控制的推式战略
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