2011年职称英语卫生类完型填空强化训练题21

2011年职称英语卫生类完型填空强化训练题21

       2011年职称英语卫生类完型填空强化训练题21：为了帮助参加2011年职称英语考试的考生们进行系统的复习，第一考试网为考生收集整理了“2011年职称英语卫生类完型填空强化训练题"系列篇，题后附答案及详解，下面请看正文. #

Importance of the Public Image #

Public image refers to how a company is viewed by is customers， suppliers， and stockholders， by the financial community， by the communities in which it operates， and by federal and local governments. Public image is controllable ____(1)____， just as the product， price， place， and promotional efforts are. #

A firm's public image ____(2)____ a vital role in the attractiveness of the firm and its products to employees， customers， ____(3)____ to such outsiders as stockholders， suppliers， creditors， government officials， as well as diverse special groups. With some things it is ____(4)____ to satisfy all the diverse publics： for example， a new highly automated plant may meet the approval of creditors and stockholders， but ____(5)____ will undoubtedly find resistance from employees who see their ____(6)____ threatened. On the other hand， high-quality products and service standards should bring almost complete approval， ____(7)____ low quality products and false claims would be widely looked down upon. #

A firm's public image， ____(8)____ it is good， should be treasured and protected. It is a valuable asset ____(9)____ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ____(10)____ a quality image， this is not easily countered or imitated by competitors. ___(11)___ an image may enable a firm to charge higher prices， to woo the best distributors and dealers， to attract the best employees， to expect ____(12)____ favorable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry ____(13)____ such a good reputation and public image. #

A number of factors affect the public image of a corporation. ____(14)____ include physical facilities， contacts of outsiders with company employees， product quality and dependability， prices ____(15)____ competitors， customer service， the kind of advertising and the media and programs used， and the use of public relations and publicity.

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1. A) at considerable extent B) to considerable extent C) to considerate extent D) at considerate extent #

2. A) establishes B) plays C) makes D) obtains

3. A) but B) however C) and D) as #

4.A) possible B) easy C) not impossible D) impossible

5.A) they B) some C) it D) we #

6.A) plant B) jobs C) machines D) themselves

7.A) while B) when C) as D) and

8.A) that B) if C) which D) /

#

9.A) that B) who C) whose D) of which #

10.A) been B) developed C) found D)learned #

11.A) With B) Such C) Like D)/

12.A) a more B) more C) most D) the most #

13.A)with B) without C) in D) of #

14.A)They B)It C)Some D)Most

15.A)related to B)connected with C)related to D)related with #

Key：BBCDC BABAB BDBAC #